OXO GoodGrips

Good Grips Mission

OXO Good Grips is dedicated to providing innovative consumer products that make everyday living easier.

OXO Grips Product Lines

• Good Grips Cooking Tools
• Good Grips Cleaning Tools
• OXO Tots Baby and Toddler Products
• Good Grips Bath Cleaning Tools and Accessories

OXO Good Grip Distinguishing Feature

Universal Design: A philosophy of making products that are easy to use for the widest possible spectrum of users.

Meaning of OXO: OXO's founder, Sam Farber, chose the name "OXO" because whether it's horizontal, vertical, upside down or backwards, it always reads "OXO."

Pronunciation: We hear a lot of interpretations of the pronunciation of the name. The official pronunciation is "Ox-Oh."

OXO Good Grips Story

OXO began with a few simple questions - Why do ordinary kitchen tools hurt your hands? Why can't there be wonderfully comfortable tools that are easy to use? The man who asked these questions was Sam Farber, an entrepreneur in the housewares industry.

Noticing that his wife Betsey was having difficulty gripping ordinary kitchen tools due to a slight case of arthritis in her hands, he saw an opportunity to create more comfortable cooking tools that would benefit all users. Sam came out of retirement and approached the design firm Smart Design with that challenge.

As part of the initial research that included talking with consumers, chefs and retailers, Patricia Moore, a noted gerontologist, was brought on board to help understand the needs of users with special needs. After hundreds of models, dozens of design iterations, and extensive research, OXO was born.

In 1990, the first group of 15 OXO Good Grips kitchen tools was introduced to the U.S. market. These ergonomically-designed, transgenerational tools set a new standard for the industry and raised the bar of consumer expectation for comfort and performance.

Today, OXO offers over 850 products covering many areas of the home. Each was developed based on the concept of Universal Design (also known as Inclusive Design), a philosophy of making products that are usable by as many people as possible. The concept of Universal Design makes room for all users by taking as many needs as possible into consideration in the design process. For OXO, it means designing products for young and old, male and female, left- and right-handed and many with special needs.